Reporting

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BARSCAN delivers a suit of interactive reports that enable subscribers to track performance metrics including:

 

• Corporate & brand share

• Value sales and serves over the bar

• Price per serve

• Brand winners and losers

 

BARSCAN subscribers also receive a Category Performance Dashboard that shows the share and performance of each category in the on-premise. This ensures that each category's performance is evaluated in context of total alcohol sales sold over the bar.

BARSCAN delivers unique insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade.

Consulting

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BARSCAN provides consulting and analytical services to deliver a deeper level of insights for suppliers and venues. In brief:

 

• Category stories and ranging arguments

• On-premise Basket data (transactional) sales analytics

• Channel dynamics including day of week, bar department and unique BARSCAN occasion segmentation

• Venue promotion and merchandising measure and evaluation

• Event measurement and evaluation

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