BARSCAN delivers unique insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade.

Consulting

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BARSCAN provides consulting and analytical services to deliver a deeper level of insights for suppliers and venues. In brief:

 

• Category stories and ranging arguments

• On-premise Basket data (transactional) sales analytics

• Channel dynamics including day of week, bar department and unique BARSCAN occasion segmentation

• Venue promotion and merchandising measure and evaluation

• Event measurement and evaluation

Reporting

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BARSCAN delivers a suit of interactive reports that enable subscribers to track performance metrics including:

 

• Corporate & brand share

• Value sales and serves over the bar

• Price per serve

• Brand winners and losers

 

BARSCAN subscribers also receive a Category Performance Dashboard that shows the share and performance of each category in the on-premise. This ensures that each category's performance is evaluated in context of total alcohol sales sold over the bar.

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